Tan & Deliver
1,647 leads in a month, at 94p each.
- Paid ads
- Social media
- Email marketing
- Content creation
- Automations
The client
Mobile tanning
Tan & Deliver is a mobile tanning and sunbed-hire franchise — we initially started working with the main owners in early 2025 and over time gradually began supporting 12 of their franchise locations.
The approach
What we did
- 01
Meta Ads live across HQ and the 12 franchise locations we work with
- 02
Content shoots with models styled to fit the brand, moving away from the usual "salon tan" look
- 03
Trend-led and creative social content with viral videos
- 04
SMS campaigns timed to land on payday, when the audience has money to spend
- 05
Weekly email marketing to encourage repeat bookings
The result
What it delivered
A single month brought in 1,647 leads at under a pound each — proof that a properly run paid ads process can scale without the cost per lead creeping up. Paired with multiple viral videos across social platforms, leading to complete sell outs and waiting lists across the UK.
1,647
Leads generated in one month
£0.94
Cost per lead
12
Franchise locations supported
More from this campaign
The content we made
Talk it through
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