The client
Bridal boutiques
Anne Priscilla Bridal has been dressing brides since 1988. From a listed building in Glasgow, the boutique stocks luxury and modern gowns from designers including British Atelier, Mariana Hardwick and Hera Couture.
The challenge
Feeling welcome before the front door
Choosing a wedding dress is personal, and for a lot of brides the nerves start long before the appointment. The content needed to make every bride feel welcome before she ever reaches the front door — that the boutique will meet her wherever she is in her journey, and that there's a dress waiting to suit every style, size and shape.
The approach
What we did
- 01
A campaign built around one goal: bridal appointment bookings
- 02
A full content shoot at the boutique, capturing the gowns, the space and the appointment experience
- 03
Meta ads across Glasgow and the surrounding area, using the shoot content
- 04
Every campaign tracked against booking page visits and appointments, not likes
More from this client
The content we made
Talk it through
Want results like these?
Tell us where bookings or leads are stalling and we'll tell you honestly what we'd do about it.