The client
Gyms & fitness brands
Prime Fitness is an independent gym in Hurlford, Kilmarnock, with 24/7 member access and a community-first feel — a place where everyone is welcome and every goal matters.
The challenge
Getting locals through the door
Most people think about joining a gym long before they actually do. Prime needed ads and content that turned "maybe next month" into a sign-up today.
The approach
What we did
- 01
Plan — Monthly Meta campaigns built around one goal: new paying members.
- 02
Shoot — Regular on-site photo and video shoots, plus event content including a Nando's collaboration.
- 03
Launch — Fresh video and graphic ads every month, so the creative never goes stale.
- 04
Grow organically — Instagram and Facebook content between campaigns, taking Instagram from 1.6K to 2.3K followers.
- 05
Measure what matters — Every campaign tracked against new members and revenue, not clicks or likes.
The result
What it delivered
Six months of ads brought more than 220 new members. The best month delivered 64 sign-ups — up from 22 in month one.
220+
New members in six months of ads
64
Sign-ups in the best month
More from this client
The content we made
Talk it through
Want results like these?
Tell us where bookings or leads are stalling and we'll tell you honestly what we'd do about it.